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Help customers recognize your business when they open your WhatsApp profile. Use this guide to update the profile of a number managed through the WhatsApp Business Platform (API). You do not need to disconnect or delete your number to personalize its profile.

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Before you start

  • Sign in to Meta with access to manage the WhatsApp account that owns your number.
  • Have your business logo, customer-facing name, website, and public contact details ready.
  • Confirm the business portfolio, WhatsApp account, and phone number. These are separate selections; a portfolio can contain several accounts and numbers.
Screenshots show Meta’s English interface, with private information redacted. Labels and available controls may vary by language and account. Expand a screenshot to read its details.

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Open your number’s profile

1

Select the owning business and WhatsApp account

Open Meta Business Suite. Select the business portfolio that owns your number, then go to Settings → Accounts → WhatsApp accounts and select the intended account.If the number belongs to a portfolio managed by Visito or another provider, contact its administrator. Do not select a different account just because you can access it.
2

Open WhatsApp Manager

In the selected account, open Summary, then select WhatsApp Manager near the bottom. Open Account tools → Phone numbers if the list does not appear automatically.
Meta account Summary tab with WhatsApp Manager highlighted

The selected account’s Summary tab contains the WhatsApp Manager link. Billing details are redacted.

3

Select Settings, then Profile

Locate your number and confirm its name. Choose the Settings gear at the right of that row, then open Profile. The adjacent trash icon is for deletion; it is not needed here.
Phone-number row with the number redacted and separate trash and Settings controls

Use the gear on the right to open Settings. The adjacent trash icon deletes the selected number.

Profile tab showing Choose file and the display-name Edit button, with phone number and ID redacted

Profile picture and Display name have their own controls in the Profile tab.

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Update the picture and display name

Profile picture: select Choose file and choose your business logo or another recognizable business image. Follow Meta’s upload prompts and review the preview. If Meta requests confirmation or Save, complete that step before leaving. Display name: select Edit beside the current name. Enter the name customers should recognize, follow the naming guidelines linked by Meta, and select Submit when ready.
Edit display name dialog showing the name field, naming guidelines, and Submit button

Display-name changes use Submit and a separate Meta review process. No change was submitted in this example.

Submitting a name does not mean it has been approved or is already visible. Check the review status beside Display name and follow any instructions Meta provides. This changes the number’s customer-facing display name, not the name of the business portfolio.

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Add business information

Scroll down within Profile to Business Information. Use accurate, public information: The examples above are illustrative; they were not entered into the account shown. Meta currently shows two optional website fields in this view. Use the fields you need and respect the limits displayed beside each field.
Business Information form with optional description, address, email, and two website fields

Business Information includes category, description, address, email, and website fields.

After editing business information, scroll to the bottom and select Save. Reopen the profile to confirm the saved values. This Save action is separate from submitting a display-name change.

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Check what customers see

  1. From another phone, open a chat with your business and tap its profile.
  2. Check the picture, approved display name, description, and contact details.
  3. Open the website link and confirm it leads to the intended page.
Meta’s preview can differ across devices. If a change is missing, reopen the settings to confirm it was saved and check whether the display name is still under review. If you cannot edit the profile, confirm access with the account owner or contact Visito support. If Meta indicates that a field is managed in WhatsApp Business App, follow that instruction for your connection type.